Word: brand
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...rated provocation whose star was unknown to the mass audience until his Borat became a surprise hit in 2006, earning more than $260 million at theaters worldwide on an $18 million budget. Yet Brüno's box-office decline from Friday to Saturday indicates that the film's brand of outrage was not the sort to please most moviegoers - and that their tut-tutting got around fast. Brüno could be the first movie defeated by the Twitter effect. (See pictures of Sacha Baron Cohen's outrageous Brüno promotions...
...relevant model as well: lots of women who make a detour aren't looking to have more time for Gymboree; they're doing it because they want to start their own business, make their own rules, be their own boss - and this seems more Sarah's tune. Palin's brand is maverick, and her mode is moxie. "I'm not a quitter," she said. "I'm a fighter." (See pictures of Sarah Palin...
...Whether that is true or not, Palin's unconventional step speaks to an ingrained frontier skepticism of authority - even one's own. Given the plunging credibility of institutions and élites, that's a mood that fits the Palin brand. Résumés ain't what they used to be; they count only with people who trust credentials - a dwindling breed. The mathematics Ph.D.s who dreamed up economy-killing derivatives have pretty impressive résumés. The leaders of congressional committees and executive agencies have decades of experience - at wallowing in red ink, mismanaging economic bubbles...
...setting also gave the Uighurs' homeland a rich mix of religious and cultural traditions. Xinjiang is the home to some of China's oldest Buddhist temples and most celebrated monks, while Islam arrived in the tenth century and became dominant in the subsequent centuries. Most Uighurs today practice a brand of Islam that is peaceful and tolerant and mixed with the mystical strains of Sufism. One of their holiest sites is the tomb of an 18th century concubine who, according to legend, naturally exuded an overwhelming and intoxicating musk. (Read "Palau: Next Stop After Gitmo...
...there's no denying that Transformers 2 is a smash, having earned something like $700 million worldwide in 12 days. So far, the movie is ahead of its blockbuster predecessor - though sequels usually come out of the gate with more power than the original, which establishes a brand. Its box-office domination may annoy critics and sentient adults, but this savvily marketed franchise is as impervious to failure as McDonald's. It's not a fast-food but a fast-film experience, cunningly mixing the twin fanboy magnets of large marauding toys and luscious Megan...