Word: brand
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...being cobbled, GM's stockholders will be wiped out, replaced as equity owners by the Treasury Department, with 70%, and the United Auto Workers (UAW), with 17.5%. GM's business in Europe, Opel, will be sold. As many as 14 U.S. factories are marked to close. The iconic Pontiac brand is probably finished. Under a new labor agreement with the UAW, GM's hourly domestic workforce, which numbered 600,000 at its peak, will drop to 40,000. In other words, 14 of every 15 GM jobs have vanished in roughly a generation. And the ripples: dealers losing franchises, thousands...
...more media were digitized. Time Warner's video, music and print, and especially its cable company, could have and should have rallied around AOL as the solution. AOL and Time Warner Cable's high-speed Internet arm, Roadrunner, could have and should have merged, making AOL, that once golden brand name, synonymous with a national broadband network. (See the worst business deals...
...with Russian carmaker OAO GAZ Group and the state-controlled Russian financial group OAO Sberbank. Russian Prime Minister Vladimir Putin has been lobbying Merkel to support the Magna bid. Stronach told reporters on the sidelines of Wednesday's meeting in Berlin that Magna "could run Opel as a global brand." (Read "Can Americans Learn to Love Fiat? Chrysler Hopes...
...McDonald's will press the advantage of its brand and financial might in Europe. The region is already one McDonald's best in terms of sales growth. It can afford to finance the rent and construction costs for new locations. It has a nearly bottomless marketing budget. And, in most cases it can and will undercut Starbucks on price...
...Finnish cell-phone giant Nokia, targeting Muslims is also big business. LG offers an application to help users find the direction of Mecca, while Nokia has free downloadable recitations from the Koran and maps showing the locations of major mosques in the Middle East. Such offerings increase brand loyalty, according to market research by the Finland-based Muslim lifestyle portal Muxlim.com. "There's a lot of room out there for mainstream brands to appeal to Muslims without making changes to their products," says Muxlim.com's CEO Mohamed El-Fatatry. "It's just about their marketing messages, about showing that this...