Word: brande
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Dates: during 1930-1939
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...that time he had attracted the attention of two of his father's guests at Oelber, Professional Roman Najuch and Otto Froitzheim, the finest tennist in German history. Froitzheim commented that young Gottfried's brand of tennis was "good." But Gottfried foreshadowing the day when he would become the most self-critical player of his generation, noted: "Good (but, unfortunately, not very good...
...preparing to enter the German junior championships, young von Cramm smartly telephoned the tennis club to find out what brand of ball would be used, religiously used the prescribed brand in practice. The committee at the last moment shifted to another brand and methodical von Cramm was quickly eliminated. The next year he decided to move to Berlin where he could receive better instruction...
...Atop Wertheim's department store in Berlin a brand-new Swastika flag flew triumphantly. It was a signal that this Jewish firm was now completely "Aryan." The firm's top men, Jew Georg Wertheim. Jew Fritz Sternberg, had been removed on Government orders...
...problem was one of learning (by U. S. advertising standards) to do business standing on his head-a position which produced a remarkable number of headaches. In explanation he cites the Chinese consumer's upsidedown wish to buy rather than be sold, his perverse refusal to switch brands once satisfied with the one he has got, resulting in an all-round sales resistance calculated to turn an occidental adman's hair grey. Example: Smarting under the British monopoly, a U. S. client gave the Crow agency a go-ahead on the biggest advertising campaign ever...
...Manhattan, Women's Wear Daily, glad rag of the garment trade, found national brand manufacturers skeptical of the success of Supremacy Products. Why, they asked, should any store carry Macy brands instead of developing its own? If Macy's really proposed to compete with national brands how could it do so without spending a great deal of money in national advertising? One obvious reason, however, for the move on Macy's part was that the more of its own goods Macy's could dispose of-wholesale or retail-the lower its production costs should...