Word: brande
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...expand the program to include a $6,500 credit for non-first-time home buyers will likely help lure home shoppers into the market. Also, the slide in prices is making homes more affordable. Notes Burns: "If you go to Phoenix, it's $800 a month to buy a brand-new house," making it more affordable than renting...
...Twelve percent may not sound like a lot," says Brian Wansink, professor of marketing at Cornell and director of its food and brand lab. "But this goes on every four to eight hours for up to four days. So it really adds up to the point of ineffectiveness or even danger." Increasing numbers of over-the-counter medications come with dosing cups, but many people lose them, don't like them or don't know how to use them and simply feel more comfortable with a spoon...
...going to have to end up eating a lot of foods that I don't like? There's got be a coupon for the items that you like if you're brand flexible. Maybe someone says, "I have to have Kellogg's Raisin Bran, I won't eat Post Raisin Bran." Even in respect [to] that kind of brand person, there is going to be a coupon for that particular brand at some time. So if it's that important to you to have that brand, recognize when it's at its lowest price and stock...
...might have picked the right product to push in stores, however, since it already owns Gillette, the dominant shaving brand. The Art of Shaving gives P&G yet another outlet in which to sell the Gillette blades, and perhaps give its products a more premium cachet. "This is alternative marketing, just another way to promote the Gillette brand," says William Chappell, an analyst for SunTrust Robinson Humphrey. "P&G has already done everything you can think of with traditional marketing. This isn't a core push into retail. Now, if you tell me that they are selling Tide and Pampers...
...grab hair," Malka says. "It worked magic for my skin and was the catalyst for starting the shaving business." They sold their BMW for $12,000 - "We were broke," Malka says - and opened up a small Manhattan store in 1996. The company sells its own Art of Shaving-brand products in its stores and other high-end retailers like Bloomingdale's, Neiman Marcus, Nordstrom and Saks. (See the best pictures...