Word: branded
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Dates: during 1950-1959
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...visitors follow their usual two-platoon policy in the Stadium this afternoon, then the Crimson squad will meet a brand new team at the start of the second half...
...that you've actually been picking apples in New York State every summer since you were thirteen and that you have relatively few facts at your disposal concerning Europe. It is a fortunate coincidence that most students spending the summer overseas are likewise uninformed. Knowing too much would instantly brand you as unauthentic, and the advantage here lies with you. Your greatest danger comes, in truth, from others like yourself who are employing Globemanship and who are out to consolidate their positions by exposing a few frauds here and there...
Under the code, the ads would not claim that smoking a particular brand "is beneficial to health in any respect," or "nonirritating." Nor would they imply that a brand's ingredients, method of manufacture, length, added filter, etc., reduce nicotine, coal tars and resins unless scientifically proved. The ads would not refer to the "throat, larynx, lungs, nose, or any other part of the body," or to "digestion, energy, nerves or doctors...
There were taboos on other familiar copy devices. For example, FTC wanted the phony testimonials ended and "only genuine testimonials" used that represent the "current opinion of the author who currently smokes the brand named." Also, there should be no comparative claims made regarding the sales of competitive brands unless they are verified. By and large, FTC thought the ads ought to stick to "matters of opinion." The commission invited the tobacco firms to make suggestions on the new rules before they are officially put into effect within several months. "After that," said a spokesman, "if the manufacturers violate...
...state Public Utilities Commission. As a result, customers suffered with poor service at high cost. Last week the feud finally ended. Kentucky Utilities had a precedent-setting, ten-year agreement with 15 local cooperatives to exchange generating and transmission facilities. And the generators were turned on in a brand-new steam power plant at Ford, Ky. Built by the East Kentucky Rural Electric Cooperative Corp., it will also supply surplus power to the Kentucky Utilities Co., after meeting needs of its own customers...