Word: branded
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Dates: during 1950-1959
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Meanwhile, Choreographer Balanchine is busy polishing two brand-new ballets (his 80th and 81st), which will have their premieres later this season. They will give collectors of Balanchine paradoxes fresh material for study, for they are as dissimilar in substance as any two ballets in the man's repertory. One. a severe abstraction, set to the strains of Atonalist Arnold Schoenberg's Opus 34. fits the music so closely that it seems to simplify the score. But the dance movements themselves are so involved that balletomanes will be arguing about it for a long time...
...listed at 11⅛) for two shares of American and one share of Nash-Kelvinator (listed at 17⅜) for one share of American. Under Nash President George Mason, American will continue to make both types of cars in separate divisions, and also bring out a pair of brand-new designs to boost sales -a small Nash four-passenger sports car, to list at about $1,300, and a Hudson sports-type car, the Italia, that will probably sell for around...
...itself a barrier to sales. Customers will often pass up an item they can use rather than wait ten minutes while the clerk fusses with an order book and change. Furthermore, big stores carry so many competing lines of equipment that they hardly dare plug any single brand. Instead of helping a customer to buy, a clerk often merely confuses him with such generalities as "they're all good," without bothering to point out the qualities that might fit a buyer's specific needs...
...20th Century-Fox studio one day last week, Publicist Boss Harry Brand answered his telephone. Marilyn Monroe, the studio's No. 1 star, was calling from San Francisco. "I promised to tell you," said Marilyn, "when I was going to get married, so you can tell all my friends...
...married at city hall at 1 p.m." Then she hung up. Brand wasted no time in calling every friend he could think of-including the A.P., U.P. and I.N.S...