Word: branded
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Dates: during 1950-1959
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...distinction" and ''the thinking man," U.S. TViewers last week could add a brand-new advertising character: "the Massey-Ferguson kind of a man." As the first farm-equipment manufacturer to launch a network TV campaign, Toronto's Massey-Ferguson Ltd.. the world's largest maker of tractors and self-propelled combines, described their man as "a special kind of man; he's a doer, not a talker. He's a get-up-early, keep-'em-rolling kind...
Pressed by Pam. Betjeman stands for the local, the small, the decent; and his verse is filled with an engaging shorthand of brand names -Austin cars, Craven A cigarettes, Heinz's Ketchup, Post Toasties. In one poem he used the names of real people to ironic effect ("T. S. Eliot, H. G. Wells and Edith Sitwell lie in Mell-stock Churchyard now"), but added the thoughtful note: "The names are put in not out of malice or satire but merely for their euphony...
...Mike Hollern and Rod Anderson, the Big Green play a fast, aggressive brand of hockey which should put the varsity's skating ability to the test. And defensively, Dartmouth's goalie, Dirk Frankenberg, has allowed very few scores so far this season. But Dartmouth has troubles of its own; after winning its opening two games, the team took a Western tour, suffering four straight defeats at the hands of Minnesota. Since then, however, it has gained victories over Army and Princeton, while losing to Middlebury College...
...Minneapolis Lakers' rookie star Elgin Baylor (TIME, Jan. 19) had previously run into the peculiar brand of hospitality the South reserves for Negroes. Last November in Charlotte, N.C., he and the Boston Celtics' Bill Russell, along with five other Negro players, had been barred from a downtown hotel. Baylor vowed then he would not play again in any city where he was segregated from his fellow players. Last week in Charleston, W. Va., Baylor made good on his promise...
...respond to the vaccine is wrong, Dr. Salk reported on the basis of elaborate studies; such people are few. This knocks out the usual excuse for the commercial vaccine's failures. So the mass-produced vaccine must be beefed up to the potency level of his laboratory brand. But Dr. Salk also conceded defects in the design of the vaccine itself. It contains three strains of polio virus for the three broad types that can independently cause disease- Mahoney for Type I, MEF-1 for Type II. and Saukett for Type III. About 80% of paralytic polio used...