Word: branded
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Dates: during 1950-1959
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...Land are part of show business, and both made news last week. So did their wives. In the case of the newly divorced Ernest Borgnines, it was a matter of an old Hollywood story; in the case of the almost newlywed T. S. Eliots, it was a matter of brand-new play. For both stories, see SHOW BUSINESS, Marty in Hollywood and Love & Mr. Eliot...
HIGHWAY BILLBOARDS will be limited on new 41,000-mile U.S. highway network, if Commerce Secretary Weeks has his way. Weeks wants signs restricted to 60 sq. ft., wants them located within twelve miles of advertiser's business, which rules out most brand-name ads. States that accept limitations will get extra .5% subsidy for highway costs...
FROM United States Tobacco Co. came an announcement this week that it has changed the filter and tobacco of its King Sano brand so that the smoke now carries "26% less tar than any other cigarette." Of ten major brands in fierce competition for the filter-cigarette business, five claim that their filters filter best-and each backs its claim with an impressive array of tests. The argument over which to believe has interested the Federal Trade Commission and Congress. Says Congressman John A. Blatnik, chairman of a House subcommittee that investigated cigarette advertising: "There are so many claims...
...which dissolves in chloroform, misses a lot. The Foster D. Snell labs, which test for Reader's Digest, told the Blatnik subcommittee that the chloroform extraction method measures only 69% of the tar in smoke. On the other hand, Snell tests only 45 cigarettes of each brand (v. 100 to 200 per brand in some other tests), which competitors say are too few for statistical accuracy...
...companies criticize this system because it produces higher tar yields for longer cigarettes. Another argument rages over what to report. American Tobacco measures "total solids" in smoke. Competitors have found that "solids" include tar, nicotine and some moisture; thus the advantage goes to American Tobacco's Hit Parade brand, whose tissue-paper-like filter absorbs more moisture than competing cellulose acetate filters. Hit Parade also claims "over 400,000 filter traps"; Lorillard says it could claim millions of traps for its fast-rising Kent but does not, holding that the number of traps means nothing...