Word: branded
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Dates: during 1950-1959
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Many comedians are prolific brand-name droppers. Gagged Bob Hope recently: "The NBC peacock is really a plucked pigeon with a Clairol rinse." Jerry Lewis punched out a joke with the tag line, "Look, Mom, no cavities!"-which happens to be a slogan of Crest toothpaste. Steve Allen built a skit around Colgate's toothpaste ingredient, Gardol, and the Three Stooges built an act around Polaroid cameras. On NBC's Ford Startime fortnight ago, Dean Martin greeted Guest Frank Sinatra with a cheery "What's this you're wearing-My Sin?" And on a Crosby-Sinatra...
...Doing It. The plug system is so well organized that there are lists setting out which firms pay what-and it would not be possible if U.S. business did not eagerly go along. Many a performer jokes about the practice. Arthur Godfrey slipped in a mention of a popular brand of shoes and then conspicuously followed by specifying his own shoe size. On his NBC show, Interviewer Tex McCrary enjoyed displaying people who happened to be clients of his pressagentry firm...
They Came to Cordura. Hollywood's standard brand of horsemeat is dished up with a strong sauce of metaphysics in this Gary Cooper western about a coward who shows the meaning of courage...
...brand-new magazine is on sale this week on Russia's newsstands. Title: Science and Religion. Editorial slant: religion ridiculed in village-atheist terms, scientists chided for any signs of backsliding from faithlessness. (One author accuses leftish U.S. Astronomer Harlow Shapley of attempting to reconcile God and the expanding universe, advises him: "Your hopes are vain, Professor Shapley!") The magazine's lead article is by Britain's spry old Philosopher-Mathematician Bertrand Russell, 87, who asks: "Has religion made a useful contribution to civilization?" His answer: No, except for helping to establish the calendar and inducing...
They Came to Cordura. Hollywood's standard brand of horsemeat is dished up with a strong sauce of metaphysics in this Gary Cooper western about a coward who shows the meaning of courage...