Word: branded
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Dates: during 1950-1959
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...Johnson's sense is his guide, his sensitivity is his goad. It spurs him to vanity: his LBJ brand appears everywhere, on his shirts, his handkerchiefs, his personal jewelry, in his wife's initials, his daughters' initials (Lynda Bird Johnson, 13, and Lucy Baines Johnson, 10), even in the initials of his beagle pet (Little Beagle Johnson). Lyndon Johnson would rather be caught dead than in a suit costing less than $200. Indeed, when he suffered his far-from-mild 1955 heart attack, the question arose about whether to cancel orders he had put in with...
...specifically recognized by the breaking of bread at Emmaus (Luke 24:30, 35), by eating a piece of broiled fish in Jerusalem (Luke 24:42), and by cooking breakfast for Peter and his friends (John 21:9-12). Such scriptural sources and sauces have been tapped for a brand-new manual of Christian cookery, The Bible Cookbook (Bethany Press; $3.95). Author Marian Maeve O'Brien, food editor of the St. Louis Globe-Democrat, teaches Sunday-school at Grace Episcopal Church in suburban Kirkwood, and her Biblical studies have well served her culinary know...
...until the old, appliance-cluttered cubbyhole is hardly recognizable. The increased cost has shot down many a fly-by-night discounter. But those who survive are accepted as legitimate businesses with all the rights of established stores-and then some. At first, discounters got only distressed merchandise and off-brand appliances. Today, they are such important customers that many manufacturers rate them higher than department stores. One fast-rising newcomer: the "pricelegger," who out-discounts the discounter by operating from an office filled with catalogues, is able to push out a flood of goods for as much...
...Kent) designed a filter that let in only i milligram of nicotine, 9 milligrams of tar; unfortunately, the sales did not reflect the effectiveness, and last year, said the committee, Kent's new filter let through double this nicotine and tar content. Similarly, Liggett & Myers' L & M brand had only 1.5 milligrams of nicotine, 11 milligrams of tar in 1955; two years later, L & M showed almost a 70% increase in nicotine, more than a 33% increase in tar. "Amazingly," noted the committee, "it then announced 'the miracle of the modern miracle...
Every major cigarette maker did the same. R. J. Reynolds changed the filter on its Winston brand until in 1957 it let through 3.8 milligrams of nicotine, 22 milligrams of tar v. 3 milligrams of nicotine, 22 milligrams of tar for unfiltered king-size Chesterfield. The percentages are similar for Marlboro, Viceroy, Tareyton, Parliament and the rest of the popular filters. Net effect: "The public has paid premium prices of 2? to 6? per pack . . . for 'protection' they did not receive...