Word: branded
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Dates: during 1950-1959
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...attractions of liquor. In its most recent campaign Bacardi rum (which last year broke industry tradition by using a woman in a liquor ad) urged readers: "When tensions build up-take time to relax." National Distillers adopted the slogan "Sip a Little Sunshine, Pardner" for its Old Sunny Brook Brand whisky, recently changed it to "Pour Yourself a Smile. Neighbor" when the Government frowned. The French National Association of Cognac Producers earlier ran a series of U.S. ads describing cognac as the "harbinger of good appetite, a gentle agent to relax tension, a pleasant inducer of euphoria." Though...
...Holy Terrors is a brand new translation of Cocteau's widely-known tale, Les Enfants Terribles. It is also the latest addition to New Directions' modern French list. Most important, it is a job of translating which should gain the book an even wider audience than it already enjoys...
...Guard conclusion: Ike won despite his Modern Republicanism, not because of it, and the future of the Republican Party lies in the Old Guard brand of conservatism. "I'm convinced that the American mind is a conservative mind," says Arizona's Goldwater, who has suddenly arrived (after his major Senate speech denouncing Eisenhower Republicanism-TIME, April 22) as the Old Guard's most articulate spokesman. "The workingman is the new capitalist. Conservatives are going to win the next election, and the group which wins the 1958 elections will control the 1960 elections...
...monopoly on religious publishing, plus the manufacture and sale of all religious articles. The resulting flow of cash provided Piasecki with a luxurious villa, where he kept a Jaguar and plenty of caviar and cognac to drive the blues away. Piasecki did his best to sell the Stalinist brand of anti-Catholic Catholicism. But most of the laity and all of the hierarchy stood firm. Today Pax still controls much of its commercial empire and is still in charge of Caritas, the Catholic welfare organization over which the church seeks direct control. But by and large Pax is utterly discredited...
...Council, which had played a part in forming university policy. To some faculty-men, Stout seemed not only highhanded; he also seemed a threat to academic standards. Especially critical was Biologist Frank Richardson, who in 1952 circulated among his colleagues an article by Historian Arthur Bestor Jr. attacking the brand of educational thinking that President Stout appeared to represent (TIME, June 15, 1953). To Stout, Richardson's act was the climax of a long record of insubordination. After a brief hearing, the five-man Board of Regents sacked Professor Richardson...