Word: branded
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Dates: during 1950-1959
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...ranks of ataraxic (tranquilizing) drugs, another was added last week for patients with relatively mild emotional disorders. Offered hopefully to compete with meprobamate (Miltown or Equanil), runaway bestseller among tranquilizers (TIME, Feb. 27), proclorperazine will be sold on prescription by Philadelphia's Smith, Kline & French Laboratories under the brand name Compazine...
...insisting that the party should offer its own ambitious legislative program, have been sharply critical of Johnson's announced business-as-usual, middle-of-the-road strategy for the next session of Congress (see below). Last week the Fair Dealing New Republic gloomily warned that "Eisenhower's brand of modern Re publicanism may continue to attract . . . broad support if ... Lyndon Johnson is allowed to continue directing the party in Congress as an appendage...
...latter game is not as well played as the former, it should be as hard and as bitterly fought. The Crimson frankly cannot afford to lose it without facing the charge that its brand of football has deteriorated to a par with that of the disastrous early 'fifties. And Brown, beaten but never outclassed by four Ivy League opponents, cherishes a win over the Crimson as the high point of any season...
Philcos' Executive Vice President John Otter argues that dealers want to carry only one or two brand names and well-advertised, full lines. When a customer buys a Philco refrigerator, he will have Philco in mind when shopping for a telvision set. Under Chairman William Balderston, Philco has been moving into full-line diversification, since 1949 has bought up the Electromaster Inc. range line, the Dexter Co. home-laundry line, will get still another new family of washers and Bendix...
...show stoppers were the station wagons. For the first time in six years, Oldsmobile will make a station wagon, will produce three Fiesta models in six-and eight-passenger styles. Pontiac has its sleek Safari models, prettied up even more than last year. And Buick will bring out a brand-new design, with low, racy lines like a hardtop convertible. Said Buick General Manager Edward T. Ragsdale: "Hardtop styling has proved to be the most popular body design in auto history. This year we are combining it with station-wagon spaciousness...