Word: branded
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Dates: during 1950-1959
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...chapel, M.I.T. last week raised a brand-new, 45-ft.-tall aluminum spire, the work of Sculptor-Welder Theodore Roszak (TIME, Aug. 15). So that the steeple, which looks like a cross between an attenuated lobster claw and a fragile bottle opener, would not appear machine-made, Sculptor-Welder Roszak produced something brand-new in surface ornaments: he carefully puddled ingots of aluminum into "contemporary amor-phic baroque" blobs, then welded them to the steeple's base. Still to come: a bell for the steeple. What it will look like, M.I.T. refuses to say beyond the tantalizing hint...
Just as in The Wages of Fear, French Producer-Director Henri-Georges Clouzot is out to raise a record crop of goose pimples with a brand-new set of Grand Guignol horrors...
...American Jews. In Israel, the outburst of emotionalism, as far as one can judge from outside, has a basis in reality. It wells from the hidden springs of a disillusioned people who were promised security and peace and find themselves in a war trap. The American-Jewish brand of hysteria is entirely without roots in the realities of American-Jewish life. It is completely artificial, manufactured by the Zionist leaders, and almost mechanically foisted on a people who have no cause for hysteria by an army of paid propagandists as a means of advancing a policy of avowed political pressure...
...televiewer who closes his eyes and listens can hear how crude, sloppy and badly balanced most TV music is. Opening his eyes and looking, he can see how overbaked or tasteless the images that go with music can be. Last week's musical shows ranged from a brand-new opera to the singing of vintage popular songs. Most were calculated to make a music lover run to his radio or record player...
...Perhaps this spectator role might not have appealed to Santayana so much if a New England chill had not entered his Latin blood when he was transplanted as a boy of eight from his home in Avila, Spain to Boston, Mass. Boston seared his youthful psyche with the indelible brand of the outcast, so that in his old age he could call himself, half joshingly, "a dago...