Word: branded
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Dates: during 1950-1959
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TOUR DE FORCE, by Christianna Brand (272 pp.; Scribner; $2.75), might be regarded as a superior mystery if it had been written by a newcomer, but from the author of Fog of Doubt it is disappointing. This time Author Brand blithely switches the point of view from chapter to chapter, for no apparent reason. The payoff to her mystery, furthermore, is a disastrously frayed cliché. But the Brand strength lies in a vivid setting and amusing characters. Her setting in this case-an independent kingdom on an island in the Mediterranean-is as believable and as funny as something...
...bright green new farms. From California's southern coastal ranges inland 375 miles to the central Arizona cities of Phoenix and Tucson, the searing desert, long a shunned part of the U.S.'s land surface, is filling up. Today, thousands of pioneers are moving in, claiming a brand-new empire in which to build new homes, farms, businesses and a whole new way of life...
...past 15 years, so casually that the nation at large was scarcely aware of the change, man discovered how to live comfortably al most anywhere he chose on the desert. From the old centers, suburbs began mushrooming out through the mesquite and yuccas. Long fingers of civilization stretched along brand-new desert highways, reaching toward new cities that sprang up among the saguaros and Joshua trees...
...expanded manganese mine near Las Vegas, Molybdenum Corp. of America's new 50-million-ton "rare earth" mine at Mountain Pass, Calif., a $28 million Hughes guided-missile plant and a Douglas Aircraft experimentation plant at Tucson, industry" new plants at aviation, Phoenix, electronics and a and brand-new, "smokeless $120 million Magma Copper mine, mill smelter and town at San Manuel, Ariz., to mine the newest and biggest proved deposit of copper ore in the U.S. (see color pictures...
...recent whirlwind tour to visit Budweiser wholesalers around the U.S., Busch bet every man he met a brand-new hat-900 in all-that he could not top his local sales quota for the year. So far, the challenge seems to be paying off. For May and June, Budweiser's wholesalers jumped their sales 5% over 1954 levels. Says Anheuser-Busch's President Gus Busch: "By the end of the year, I'll either have a houseful of hats or I'll be the biggest hat buyer in the country...