Word: branded
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Dates: during 1950-1959
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...advertising campaign to plug his beer; to tempt the TV-watching home market he has brought out new four-fifths-of-a-quart bottles, plus 16-oz., 10-oz. and tiny 7-oz. "ladies' size" bottles. As a running mate for premium Budweiser, the company has developed a brand-new, cheaper (5? to 10? a bottle) beer called Busch Lager, is now test-marketing it in St. Louis and Texas in the hope of taking sales away from competing nonpremium local beers...
Married. George Jean Nathan, 73, dean of Broadway drama critics, renowned as one of the century's most entrenched and articulate bachelors ("Marriage is based on the theory that when a man discovers a particular brand of beer exactly to his taste he should at once throw up his job and go to work in the brewery"); and Julie Haydon, 45, wraithlike stage actress; after an 18-year courtship, a nine-year engagement; aboard the cruise liner Santa Rosa in Caribbean waters...
...other a cluster of dime-size tables. Behind the bar, on a narrow, chest-high platform, is a line of musicians, cash registers at their toes and microphones at their shoulders. The Metropole, it turns out, is one of the sturdiest Northern outposts of an obsolescent brand of music: Dixieland jazz...
...Loser Douglas, it wasted no time taking off on a brand-new plane for long-range runs. Douglas announced that it would build a true-jet 80-to-125 passenger DC-8 transport to fly nonstop across the U.S. in less than five hours, planned to shell out between $40 million and $60 million to get the DC-8 in the air by 1958. Though Douglas has no firm orders for its DC-8, the company is betting that it will be the first U.S. planemaker to put a true-jet transport in airline service. Boeing Airplane Co., which gambled...
...TRUSTING AND THE MAIMED, AND OTHER IRISH STORIES, by James Plunkett (220 pp.; Devin-Adair; $3), is the work of a brand-new Irish author, a Dublin trade-union official who writes excellent short stories on the side. When he wants to, as in a glitteringly ironic piece called The Wearin' of the Green, Jim Plunkett can mount as savage an attack on his country's new nationalist ruling class as the most delirious Liffeyside rabble-rouser could croak for. When in another mood, as in a spine-stiffening tale of men ratting and fighting against Britain...