Word: branded
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Dates: during 1950-1959
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...expelled from the Communist Party in 1951 as a cheat and informer, has become a party hero since repudiating the testimony that he once copiously volunteered against Communists (TIME. Feb. 14). Questioned by Senator Eastland's Internal Security Subcommittee, Matusow alternately peddled the party line and his own brand of humor. With a sly smile he told of writing a poem, For Whom the Boom Dooms, about the H-bomb...
...Opera, contains excerpts from eleven popular operas (Carmen, Faust, Figaro, Traviata, etc.), some of them excellently sung by voices that are familiar music-room words.† The sound is poor to moderately good, but the price ($1.98 per LP) is just fine. Furthermore, the disks provide a brand-new musical guessing game...
This week, out of a brand-new printing press in Jackson, Miss., rolled a new daily: Jackson's State Times. The paper was launched with about $1,000,000 put up by 868 stockholders as an answer to the monopoly of the Hederman family's Jackson Clarion-Ledger and Daily News (TIME, Nov. 8). For its first run, the afternoon State Times printed more than 40,000 copies of a neatly made-up 32-page issue. State Times Chairman Dumas Milner, millionaire manufacturer and Chevrolet dealer who led the movement to start the newspaper, said that the State...
From a radio set in Washington blared the excited voice of an announcer: "Yes, it's brand new! Some are still in their packages and the price is so low you won't believe your ears . . . Brand-new famous-name sewing machines . . . for the fantastic price of only $18 . . . Call now!" Over the air from many another radio and TV station around the U.S., other excited announcers offered similar "bargains"-which almost always turned out to be fakes. To admen and reputable retailers, this popular form of electronic huckstering is known as "bait advertising." Says Denver...
...ridiculously low price as a come-on, to get into the prospect's home or get the housewife into his store. Then the salesman tries to switch the prospect to a high-priced model. For example, in Cleveland last week, a housewife answered a TV ad for "a brand-new Free-Westinghouse* sewing machine for $50." When the friendly salesman turned on the machine, it made so much racket she thought it would scare her children. When she complained, the salesman readily agreed, but he just happened to have a better machine in his car. The new machine (labeled...