Word: branded
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Dates: during 1970-1979
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...links with India on the one hand and the Soviet Union on the other. I don't want to do the Yahya Khan bit [a reference to his predecessor, who had arrested Sheik Mujibur Rahman, now Prime Minister of Bangladesh, for treason]. I don't want to brand people as traitors or indulge in recriminations and spoil the atmosphere. I will proceed with political surgery...
...absence of big ad budgets, some companies are resorting to unusual marketing gimmicks to push their goods. Federal Distillers has zeroed in on women drinkers with a "Lady Like" brand, which it touts as "love in a bot tle." In the Chicago area, Barton Brands introduced its QT brand with a money-back guarantee if the buyer is not satisfied...
...switch began in July when the first of the company's 25,000 U.S. gas stations began putting up Exxon signs to replace the firm's other brand names: Esso, Humble and Enco. To fill its need for new signs (along with the big board, each station requires about 50 smaller ones for gas pumps and such), Exxon had to parcel the work among 30 manufacturers. In addition, the new trademark had to be affixed to 11 million credit cards, 22,000 oil wells and 18,000 buildings, plus innumerable employee identification badges, truck mud-flaps and pencils...
Some of the franchised station owners felt a strong loyalty to their old brand names. To win them over, the company held a series of conventions. "It was a risky situation because we didn't want them to switch to some other company," explains an Exxon executive. In the end, Exxon reports, not a single dealer left the corporate fold because of the name change. Confusion inside the Exxon board room was so great that at one point directors who let slip the name of an old brand like Enco or Humble had to pay a 25? fine into...
...last six games, the Crimson has looked as little like the title contender many thought the team would be, as the food at Kirkland House looks like a Locke-Ober's entree. Harvard has lapsed back into its distinctive brand of sloppy ball which it perfected at the beginning of the season, losing three times to such Ivy "luminaries" as Columbia (oh God, even New Yorkers have given up on the Lions) Brown, and (the biggest embarrassment of all) Yale. While it may be argued that Brown has come into its own, the other two losses came at the hands...