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Word: branded (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...would, in all likelihood, also be one of the few Senators ever to jump motorcycles as a hobby. A college football and rugby enthusiast, Biden keeps his athletic trim by skiing and playing an extremely rough brand of touch football. That kind of exuberant roughhousing, coupled with his star-quality good looks, seems to cast Biden, an Irish Catholic, in the Kennedy mold. The Kennedy comparison is encouraged by the intense involvement of his family in the current campaign: Joe's sister is his campaign manager, his brother is his fund-raising director, his mother is his state "coffee...

Author: /time Magazine | Title: Elections '72: They Say That He Is Ambitious | 11/6/1972 | See Source »

...going to get the money to send his kid to Penn State and pay for his mother's cortisone shots and keep up the payments on the house and car." The ethnics feel left out and looked down upon, confused and angry. In undergoing their own particular brand of consciousness raising, they are rediscovering their roots...

Author: /time Magazine | Title: THE CAMPAIGN: God May Be a Democrat: But the Vote Is for Nixon | 10/30/1972 | See Source »

...World Champion Pittsburgh Pirates for the National League pennant. They had the bulk of the superstars on their side, names like Catcher Johnny Bench, Second Baseman Joe Morgan, Outfielder Pete Rose. Their uniforms were modest, their locks a model of tonsorial tidiness. Ironically, they played a wild, freewheeling brand of baseball, while the A's tended to play a more conservative game. Cincinnati speed and power made the Reds solid favorites at the start of the World Series. Yet the A's startled everyone by jumping off to a 3-1 lead in games, and only a magnificent...

Author: /time Magazine | Title: Sport: World Series: Superfreaks v. Superstars | 10/30/1972 | See Source »

...nations," meaning that both countries must impose the lowest possible tariffs on the other's merchandise. The effect of such tariff treatment on Russian vodka in the U.S., for example, would be to cut about $1 per quart from its retail price, making Moscow's excellent Stolichnaya brand more competitive with American products...

Author: /time Magazine | Title: EAST-WEST TRADE: The Deals Are Coming | 10/30/1972 | See Source »

...modern forms of outdoor advertising, and to prevent the complete disappearance of neon from the American scene, Stern has decided to move it indoors. With Partner Mel Romanoff, he has opened a Manhattan gallery called Let There Be Neon, devoted exclusively to selling discarded neon signs-and a few brand-new ones -as glowing decorations for the home...

Author: /time Magazine | Title: Modern Living: Neon: It's a Gas | 10/23/1972 | See Source »

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