Word: branded
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Dates: during 1970-1979
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...painstaking, and perhaps as a consequence, considerably more enlightening. The agency involved is called Gibbs & Wilson, and at G. & W. creativity is king, writers venerated, research unheard of. The hero is Copy Chief Jim Bower, a dour, taciturn fellow known throughout the trade for lines like (to sell a brand of vodka): "Tell your mother-in-law it's potato soup-she'll love it." When Jim sits down to do an ad, he has nothing in front of him but a piece of paper; if he feels inspired to write a commercial about stewardesses for an airline...
...class cabin of the Air Algérie 727 appeared distinctly relieved as the plane settled down at Paris' Orly Airport and a large Citroën drove up on the tarmac, followed by another car full of police. Each of the men carried off the plane a brand new and obviously heavy black suitcase with a discreet plastic tag bearing the name and symbol of Delta Airlines. Inside the suitcases was a cool $1,000,000 in $50 and $100 bills paid out by Delta on July 31 to three men and two women who skyjacked the airline...
Stringer Lou Dolinar, 22 and unmarried, spent a week at the University of Pittsburgh talking to on-and off-campus residents. A June graduate of Columbia University, he was closer in age to his subjects than Cory, but that caused its own brand of problems. Girls were continually on guard for ulterior motives, and after one particularly disappointing interview, Dolinar realized that he was suspected of being a narcotics agent. When he established his identity beyond doubt, the student sat down for more revealing conversation...
...Moose was founded in 1888 in Kentucky and now has its headquarters, called the Supreme Lodge of the World, at Mooseheart, Ill., 38 miles west of Chicago. The Moose pay between $15 and $25 a year for the right to congregate at local lodges and for an unusual brand of social security: their families are eligible, in case of need, for an orphanage and school complex in Mooseheart, and upon retirement they can go to a Florida rest home called Moosehaven...
...system works this way: stickers with an inked numerical code signifying the product, brand, size and price are pasted on all packaged items. For example, Kroger crinkle-cut French fried potatoes, Code No. 010270280. The stickers can be put on at either the producer's plant or in the store. Coded tags for meat and fresh produce are affixed by the butchers or clerks who weigh them. At the checkout counter the cashier rapidly moves the code marks across an optical scanner. This relays the information to a computer, which is connected to a screen and a cash register...