Word: branded
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Dates: during 1970-1979
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...result is probably the most concentrated attack on this brand of religious Americana that has ever been filmed. Robert Mitchum may have been sinister as the "love-hate" preacher in The Night of the Hunter, but he was at least demented. Burt Lancaster may have been a tainted exploiter in Elmer Gantry, but that was at least fiction. Marjoe is very real and very chilling, an unholy innocent who seems to see himself as nothing more than a Peck's Bad Boy, a flimflam man of God who gives good service in return for his dollar. Marjoe believes...
...next five or ten years, demand for California wines will increase rapidly because the French will be unable to produce enough to satisfy America's growing thirst for good but moderately priced wine. The domestic market will soon be big enough to support another major national brand, he says, and a hustling entrepreneur could become a kingpin in American wines. That is exactly what Doyle Mize would like...
...were long banned at the American Broadcasting Co. and the Columbia Broadcasting System. The National Broadcasting Co. permitted the practice in recent years, but few advertisers dared use it. Admen who wanted to tout their clients' goods in a comparative way referred to the competition in tippy-toe "Brand X" allusions. Then in March, the Federal Trade Commission, as part of its drive to improve advertising practices, prodded ABC and CBS to allow commercials that named rival brands...
Sticks and Stomachs. Since then a procession of commercials boosting one product at the expense of another have bobbed up on the home screen. Promotions for Gulf Oil's Totem brand sandwich bags contend that they hold more than Union Carbide's Glad bags and Colgate-Palmolive's Baggies. Bisodol commercials trumpet its stomach-soothing effectiveness over Turns and Rolaids. A Beech-Nut gum ad stresses that each pack contains eight sticks and displays a Wrigley pack, which has only seven. A plug for a Volkswagen Type III sedan insists that it has just as much...
There followed stand-up comedy dates at New York City nightspots and 25 appearances on the Tonight Show. Steinberg also cut two records featuring the offbeat brand of Old Testament humor that had become his trademark. "My sermons strike out in all directions," he says. "At the prophets, at myself, the clergy and at God. But when God comes off looking ridiculous, this is the God of the clergy...