Word: branded
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Dates: during 1970-1979
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...highly competitive industry has entered the sweepstakes for light whiskey, which will reach some cities early this month and should be nearly everywhere by September. The price for light whiskey will be about the same as for premium blends, or $2 a fifth less than for name brands of Scotch. The most widely promoted brand at first will be Crow Light, made by National Distillers (Old Crow bourbon). It has been pitching Crow Light in trade journals with an ad showing a long-haired drinker announcing "a clean break with the past." Seagram, the world's largest distiller, will...
Crowded Shelves. What they have already seen is not too encouraging for the first couple of years. The proliferation of brand-name tipples, especially wines, has crowded the shelves of liquor stores and bars. Moreover, several light-looking whiskies, though not distilled by the process used for genuine "lights," have been introduced in recent months, and they are generally disappointing sellers.* Marketing analysts are convinced that light whiskies may well catch on-but establishing them could take several years and about $4 million per brand per year. With domestic whiskey sales increasing less than 1% annually, few companies plan...
...Papp creates his own brand of surprises, which Associate Editor Gerald Clarke describes in his article. Papp has made subsidized theater an innovative force in artistic terms, in part by discovering a number of new playwrights who otherwise would have no forum for their plays. The man who first produced Hair back in 1967 and who now has seven plays running simultaneously in New York City, Clarke believes, is more than a talented promoter. "He is that rare creature, the good editor, who brings out what the writer wants to say." Papp also has much to say about himself...
...elections for the party presidency, a member who took money from two candidates was called a Nikka in the vernacular of the day: a Suntory took it from three, and an Old Parr was a foxy fellow who took it from all four. Nikka and Suntory are the brand names of Japanese whiskies. Ni means two, sun means three. Imported Old Parr is simply a prestigious brand...
Expensive and fashionable clothes for women can be found primarily at three stores: Caezio's (30 Dunster St.) goes in for shoes of that brand name and skirts and dresses of manufacturers such as Crazy Horse. Ann Taylor's (in the glass building in Brattle Square) imports pretty clothes and shoes from all over Europe--for a price. And upstairs from Ann Taylor's is the famous--and infamous--Design Research, or DR as it is called. Specializing in Scandanavian material and clothing as well as imported household goods, DR attracts a chic clientele...