Word: branded
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Dates: during 1970-1979
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...Leftist taking over National Review. The odds against survival are so great that only an editor with a strong, fixed idea, uninhibited by the conventional wisdom of his field, would test them. In little more than two years, the Washington Monthly, which offers a unique, pianissimo brand of muckraking, has beaten the odds: it is attracting readers who count in the capital and the advertisers who may soon make it a profitable labor of conviction...
...problems as there are stage directions. The coordination of movement and dialogue must be perfect; the hectic action must have a constant momentum which increasingly bombards the audience without exhausting it; and most of all, the production has got to be funny. Ionesco is a hilarious playwright, but his brand of humor requires virtuoso directing and acting to shine at all. The current Quincy House production of Rhinoceros succeeds admirably in solving these problems...
...would walk a mile for a Camel hardly knew what zeal means. Now that cigarette commercials on TV and radio have been banned by Congress, one dedicated smoker has volunteered to walk clear across the U.S. with a Camel sign on his back in order to publicize the brand name. His idea is only one of many received by RJ. Reynolds Industries, the nation's largest cigarette maker. An amateur strategist proposed rigging an airplane with flashing lights that would spell out CAMEL or WINSTON on night flights, and a camera fan offered the use of a device that...
...reversal last year of a three-year drop in per capita cigarette consumption. Average consumption worked out to 4,039 cigarettes a year for each American over 18, or slightly more than half a pack a day, up from 3,993 in 1969. Winston is still the best-selling brand, followed by Pall Mall, Marlboro, Salem and Kool. Regular Camels (there is also a filtered version) are in sixth place, but are expected to decline along with nonfilter brands generally. Filters now account for almost four-fifths of the industry's sales...
...more than 11% ahead of a year earlier. Says RJ. Reynolds President William S. Smith, who smokes three packs a day: "I have not felt that broadcast media increased the consumption of cigarettes." It was long the industry's contention that TV commercials mainly induced smokers to switch brands. With their ads off the tube, tobacco men now expect more brand loyalty...