Word: branded
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Dates: during 1970-1979
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Despite such kinks, U.S. commanders are convinced that their new brand of airmobile warfare is a success. In fact, there is some concern among the brass that "the other side" is all too appreciative of the chopper's virtues. Soviet pilots, they note, have been flying Russian helicopters, including rocket-firing gunships, in support of the little-noticed guerrilla struggle in the Sudan (TIME, March 1). When the allies went into Cambodia last spring, Hanoi's General Vo Nguyen Giap himself hastened to one of Cambodia's eastern provinces for a look-see. His means of transportation...
...found that thinking small can reap big rewards. Ask the world champion New York Knickerbockers. No fewer than three of their starting five-Walt Frazier of Southern Illinois, Willis Reed of Grambling and Dick Barnett of Tennessee State-are N.A.l.A. alumni. They all sharpened their skills in the prostyle brand of run-and-shoot that is played in the N.A.l.A...
...Hollywood has produced to help fortify its own mystique. Some of the most exuberant and entertaining movies of the past two decades-Stanley Donen's Singing in the Rain, Billy Wilder's Sunset Boulevard and Robert Aldrich's Legend of Lylah Clare -have been about Hollywood and the strange brand of people who make it tick. The latter two of these pictures are being offered by the Currier House Film Society this week, and, if you love American movies and are in some way obsessed by the factory that made them, you simply cannot miss this double bill...
...horrors of the war, and renew acquaintances with other activists they haven't seen since the last conference. And then they go home to mobilize their communities. But the communities don't seem so awesomely mobilized, and we are letting Nixon get away with his own particular brand of terrorism in Southeast Asia...
Tattletale Gray. Many marketers are rushing in with phosphate-free detergents under brand names like Valley Dew, Nature and Concern. Sears, Roebuck is selling Sears Non Polluting Laundry Detergent; Purex is promoting Instant Pels; and Church & Dwight is out with Arm & Hammer Laundry Detergent. North American Chemical is distributing its Ecolo-G in almost every state. A magazine specializing in product information, Consumer Bulletin, reports that Ecolo-G is "not recommended," largely because of its poor performance in soft water...