Word: branded
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Dates: during 1970-1979
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...York City. He seeks national health insurance and is far less restrained than the Administration about attacking unemployment. At the same time, he believes the Democrats have abused the federal role and in the process hamstrung the private sector. The Maryland Senator has little trouble defining his brand of moderate Republicanism-even though it involves a sizable reach back into history. His principles are the same, he contends, as those that motivated Teddy Roosevelt's Square Deal...
...brand new, push-button telephones in the 26th-floor editorial offices overlooking Manhattan's Central Park are brilliant red. So is the floor -fire engine red. "I painted it myself," boasts Publisher Bartle Bull, 36, as he flips through, a stack of folders that are also, well, red. Bull, former publisher of the Village Voice, and Editor Dennis Smith, 35, fire fighter and bestselling author (Report from Engine Co. 82, The Final Fire), are ablaze with enthusiasm for their new monthly magazine. The scarlet letters on the charter issue due out Sept. 10 read Firehouse...
...grim contrast to the calm in Lebanon's emerging Christian country-within-a-country, the fighting continued to rage elsewhere in a war that combines tragedy with its own brand of occasional bitter comedy. Some items from the notebooks of TIME Correspondents...
...sales lead in the Dallas area. (Nationally, Coke is estimated to hold 26.2% of the market, compared with Pepsi's 17.4%.) Pepsi concocted a promotion supposedly showing that more than half the Coke drinkers tested preferred Pepsi's flavor when the two colas were stripped of brand identification. During the test, Coke was served in a glass marked Q and Pepsi in a glass marked M. Within a year Pepsi had whittled Coke's sales lead in Dallas to 2 to 1. Irritated, Coke officials conducted their own consumer-preference test -not of the colas...
...stage career. "Capricious," was Teammate Turishcheva's delicate characterization. But the Korbut who trained at Minsk last month suddenly seemed a grownup; her concentration was mended, her mind was on her show instead of show biz, and she had a new weapon, maturity, to spring-along with some brand-new twists-on her foes at Montreal...