Word: branded
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Dates: during 1980-1989
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Paul Newman, superstar, race-car driver and purveyor of his own name-brand salad dressing, has long avoided the big-time endorsement deals that many of his Hollywood peers covet. Too commercial, he was thought to feel. But last week word circulated that the star of Cool Hand Luke and Blaze had agreed to do a TV spot for American Express for a reported $2 million to $5 million. Meryl Streep, another holdout in the celebrity-endorsement sweepstakes, is also believed to be considering a deal with Amex, but corporate officials have refused to comment...
SENIOR WRITERS: David Brand, Margaret Carlson, George J. Church, Richard Corliss, Martha Duffy, Otto Friedrich, Paul Gray, John Greenwald, William A. + Henry III, Robert Hughes, Ed Magnuson, Lance Morrow, Bruce W. Nelan, Frederick Painton, Walter Shapiro, R.Z. Sheppard, Frank Trippett...
SENIOR WRITERS: David Brand, Margaret Carlson, George J. Church, Richard Corliss, Martha Duffy, Otto Friedrich, Paul Gray, John Greenwald, William A. Henry III, Robert Hughes, Ed Magnuson, Lance Morrow, Bruce W. Nelan, Frederick Painton, Walter Shapiro, R.Z. Sheppard, Frank Trippett...
Harvard Coach Peter Roby has always promised an entertaining brand of play and, despite an 11-15 season, the Crimson was more than entertaining for Briggs Cage junkies last year...
Alas, Powdermilk Bagels, the brand that gives shy New Yorkers the strength to jump over subway turnstiles, was not among the sponsors. Garrison Keillor, the wandering Minnesota minstrel whose Prairie Home Companion variety show on public radio told tales of gentle eccentricity in a hard-to-find Midwestern hamlet called Lake Wobegon, says he has put shyness behind him. Just as well. Keillor, whose new American Radio Company of the Air fills the old P.H.C. Saturday-evening slot (6 to 8 p.m. EST), is now a New Yorker himself, an unstrained and wildly germinating seed in the Big Applesauce. Like...