Word: branded
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...court decided that Harvard had established its brand globally, even if it had not formally staked its claim in Southeast Asia...
Harvard Business School Professor Lakshmi Iyer, who has studied the Philippines and worked in other developing countries in Southeast Asia, said she agreed about the University’s brand dominance...
...company agrees to license its apparel through the University, which uses merchandise proceeds to fund undergraduate financial aid—Harvard Jeans Company will join a legion of sellers throughout the world who pay royalties to Harvard to use its brand name...
...test by the thousands of customers expected to arrive before the store opens at 11AM. When the world's third-largest apparel retailer debuted its Japan flagship two months ago in Ginza, Tokyo's own Fifth Avenue, some 3000 shoppers lined up for first dibs on the brand's affordable fashion, amidst falling luxury sales on the same street. As Japan's recessionary economy and the appreciation of the yen left other businesses in Japan to watch purse strings tighten and household consumption drop, people continued to wait outside H&M day after day. "I'm totally fascinated...
...Despite financial woes worldwide, H&M, with more than 1,600 stores in 30 countries, is pressing ahead with its expansion in the Asian market. Same-store sales for H&M worldwide were down 2% in September, but overall sales were up 10%. The brand opened its first Asia stores in Shanghai in April 2007 and in Hong Kong in March 2008. In Tokyo, a 2,800 sq-ft full concept store in Shibuya and a shop in Shinjuku are slated to open next fall, helping keep the company's pace of expanding stores by 10% to 15% annually worldwide...