Word: branded
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...directed by Adam Green. His past works include the cult-hit slasher “Hatchet” and the more upbeat comedy “Coffee & Donuts.” “Frozen,” also written by Green, represents a turn toward a more serious brand of horror and aims to set a more grim and realistic tone...
During most of the game, Private Bryan Howard had been on his cot, listening to his CD player in another room. Howard was just 18, a brand-new private who had arrived in November. Though he had only missed a little more than a month of the deployment, he was still considered a new guy. He was hazed often, and not included in a lot of things...
...billions of dollars in direct investment in China, from thousands of American companies big and small. While it's true that China doesn't need any one of these companies as much as each one needs China, China needs all of them and depends on them for everything from brand-name goods to know-how and capital. Beijing can't just snap its fingers and go it alone; its domestic economy is far too entwined with that of the U.S., its companies, its capital and its consumers...
...least one brand guru is also shaking his head in disbelief. "It's a complete and total waste of time and resources," says Rob Frankel, who has consulted for companies like Disney, Burger King and Sony. "Nobody has a clue as to why they did this or what the name means. If you are going to rebrand, it should communicate a strategy. Now you'll just say, 'The old Comcast guys f_____ up my cable.' " (See TIME's Tech Buyer's Guide...
...onetime tax gain, company earnings more than doubled, to $955 million, in the fourth quarter. "Here's one thing we do know," says Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management. "Comcast is going to spend a huge amount of money to get that brand to mean what it wants it to mean." Here's another thing we know. Shareholders should be asking...