Word: branded
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...normally wouldn't comment on the physique of a company president, except that Mellon herself has exploited this asset, maintained through rigorous daily workouts. She is the brand's best model, the jet-setter seen on the red carpet and at all the best parties who looks spectacularly good in her Jimmy Choos, and has always believed that legions of women?famous or not?would want what she wants...
...Halston company, along with private-equity firm Hilco Consumer Capital, the majority shareholder. Although Mellon has promoted TV and movie product placement for Jimmy Choo with considerable enthusiasm, there's a chance to go further with Halston: she hopes Weinstein will supply the biopic. "A movie turns a brand into a household name. Fashion magazines reach a million, but this is how you reach 100 million," Mellon says...
STOCKHOLM Mulberry's Mabel ($371) matches one of the brand's handbags carried by Mischa Barton...
Whereas most European luxury leather-goods brands rely on a prominently placed logo to indicate their products' provenance, Bottega Veneta has made its most coveted leather-crafting technique into its signature. Known as intrecciato?Italian for woven?the technique has been employed by Bottega Veneta since the company was founded by Michele Taddei and Renzo Zengiaro in the Veneto region of Italy in 1966. Originally thought of as a way to make the brand's thin, supple leather more durable, intrecciato has become a style statement in the hands of Bottega Veneta creative director Tomas Maier. And style icons like...
...want to do business in China, call Balbina Wong. The deputy chairman and CEO of luxury-brand management and distribution group ImagineX, as well as its retail-management sister company the Walton Brown Group, Wong, 64, has played a pivotal role in the expansion plans of brands like Ferragamo, Hugo Boss, Marc Jacobs, DKNY, Tumi and Coach into what is predicted to become the world's biggest luxury market...