Word: branded
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...Europe's most revered bikemakers, it was also the first Italian firm to be bought outright by a Chinese company when, in October 2005, the Qianjiang Group, China's third-largest scootermaker, purchased Benelli for $24 million. At the time of the bid, Qianjiang's purchase of the storied brand from its last Italian owner was seen as another sign of the country's industrial decline, with local newspapers deriding the sale as a "disaster" and an "ugly story." Indeed Italy's manufacturing model - built largely on small and midsize companies that turn out easily replicable products from light fixtures...
Parents and child advocacy groups have long maintained that advertising targeted to children can be harmful, since young minds are not able to distinguish truth from advertising. By age two, say the Stanford researchers, children can already form beliefs about brands, and advertising during children's television programming, or through other media accessed by youngsters, further solidifies their ability to distinguish brand names, logos and packaging. Not surprisingly, in the Stanford study, kids with more access to television in their homes, and those who owned more toys from McDonald's were more likely to say the branded foods were tastier...
...Antonioni - a slender, handsome fellow who in his prime, as Woody Allen will attest, was a killer ping-pong player - didn't enjoy the brand recognition that Bergman did. But in several ways his influence was even greater. His L'Avventura (1960), which sets up a mystery it never resolves, quickly became a rallying cry and furious debating point for serious film lovers. La Notte (1961), Eclipse (1962) and Red Desert (1964) cemented Antonioni's reputation as an anatomizer of malaise and a supreme picture-maker. Blowup (1966), his first full-length English-language film, was a sensation...
...Muzak used to be the butt of jokes for its bland elevator music, but it now supplies some 400,000 shops, restaurants and hotels around the world--including Gap, McDonald's and Burger King--with songs tailored to reflect their identity. "What we're trying to capture is a brand's essence," says Bob Finigan, Muzak's vice president of product and marketing. "We express the intangibles of a brand's identity--their company values, their position in the market--through the emotional power of music...
JUNIE B. JONES She loves the word stupid, and her grammar isn't stellar, but her unique brand of chaos has helped sell more than 43 million copies since the 27-volume book series debuted...