Word: branded
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Meanwhile Romney, the true prince, plays the insurgent--even though this outsider owns a hunk of Jeb Bush's political operation, various A-list media consultants, a G.O.P. brand name and a gilded Rolodex. Running on the theme of bringing change to Washington is a little awkward when his party has been running it for most of the past seven years. But Romney made his name and fortune as a turnaround artist, and his is a party badly in need of a paint...
Franken has been building out his repertoire for years. In 1996 he expanded the Al Franken brand with his book Rush Limbaugh Is a Big Fat Idiot, which became a No. 1 New York Times best seller. Four other best sellers followed...
...older women over, Dove puts a positive spin on the unhappy moment when a woman buys her first jar of antiwrinkle cream. "The concept is linguistically brilliant," says Cheryl Swanson, a managing partner at Toniq, a brand-strategy firm in New York City. "Skin care has typically been about fighting back--age defying. It's been almost warrior-like. Take a stance against this natural thing that's happening to you. This is different." The strategy tells women, implicitly, that they can look better without trying too hard...
...special is an interesting test of the real power of Idol--to see if viewers love it enough to vote with their wallets as well as their cell phones. But it's a risk too, to mess with the formula, possibly endanger the brand. Idol's virtues as TV are its simplicity and its almost hermetically sealed environment. When you watch Idol, there's no world outside Idol; it makes for more drama that way. So why break the spell by introducing the complicated problems of the outside world...
...biscuits made by Sunshine Mills, a company based in Red Bay, Alabama, to the list of retracted products, because of the possibility it may have used contaminated wheat gluten. And Menu Foods Ltd. - which announced its first recall of 60 million dog and cat food products packaged under various brand names three weeks ago - extended the recall date to foods made between...