Word: branded
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...most of the research is purely academic, although even brain experts anticipate that it's just a matter of time before their findings become a routine part of any smart corporation's marketing plans. Some lessons, particularly about how the brain interprets brand names, are already enticing advertisers. Take, for example, the classic taste test. P. Read Montague of Baylor College of Medicine performed his version of the Pepsi Challenge inside a functional magnetic resonance imaging (fMRI) machine in 2004. Montague gave 67 people a blind taste test of both Coke and Pepsi, then placed his subjects in the scanner...
...grounds that the use of the resources of the British umbrella-company Virgin Group--to develop a business plan, buy planes and solicit U.S. investors--didn't sufficiently recede when U.S. executives took over, and that there are still examples, including the licensing agreement to use the Virgin brand, of foreigners holding too much sway...
Singer's radically utilitarian brand of moral philosophy has its work cut out for it. In the absence of arduous cranial wrestling matches, reason may indeed be, as Hume famously put it, "slave of the passions...
...ground level. There is just one committee in the whole of Apple, to establish prices. I can't think of a comparable company that does no--zero--market research with its customers before launching a product. Ironically, Jobs' personal style could not be more at odds with the brand he has created. If the motto for Apple's consumers is "Think different," the motto for Apple employees is "Think like Steve...
...personal, involved, independently-minded assertion, your only job is to keep me awake. When I sleep I give C’s. How? By FACTS. Any kind, but do get them in. They are what we look for—a name, a place, an allusion, an object, a brand of deodorant, the titles of six poems in a row, even an occasional date. This, son, makes for interesting (if effortless) reading, and this is what gets A’s. Underline them, capitalize them, insert them in the top, “Illustrate...