Word: branded
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...cost of this piece of paradise--a king-size mattress manufactured by Vivètique under its Natural Bedroom brand, which the couple bought last fall in Greenfeet Natural Home Store, in nearby Chico--was just less than $2,160, including the wood-slatted foundation. But in addition to sticker shock was an even bigger eye opener. "I didn't know latex was a natural material," said Langelier...
...show floor at the Detroit show. And it wasn't the only Chinese automaker in town: Zhongxing Auto intends to showcase its pickup trucks and SUVs to dealers in Detroit this week, with plans to enter the American market by the end of the year. Geely, another Chinese brand, is also readying cars for global export (Geely tiptoed into the Detroit auto show last year with a concourse display). And last month DaimlerChrysler announced a joint venture with Chinese automaker Chery to manufacture small cars in China and export them globally, including to the U.S., possibly bearing the Chrysler...
...ground level. There is just one committee in the whole of Apple, to establish prices. I can't think of a comparable company that does no-zero-market research with its customers before releasing a product. Ironically, Jobs's personal style could not be more at odds with the brand he has created. If the motto for Apple's consumers is "think different," the motto for Apple employees is "think like Steve...
...After all, it was multinational corporations that almost put the brewery out of business in the first place. Timothy Calkins, clinical professor of marketing at the Kellogg School of Management at Chicago's Northwestern University, cautions: "The key challenge on growth is, how do you remain true to your brand?" Kowalsky seems to understand: "The most important thing, I think, is that we know where we came from and where we're going. This we can't forget...
...publication date reflects the way the Internet is affecting pretty much everything about the news business. Today our print magazine and TIME.com are complementary halves of the TIME brand. Starting on Jan. 8, you will see a different TIME.com We've given the site a long-overdue face-lift, and you will find a sharp, dynamic, constantly updated news site within a new but familiar red border. You'll see more space to show off our world-class photography, our superb writers and columnists, and now you can start your day by checking our news blog, The Ag, which smartly...