Word: branded
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This criticism drives Stringer nuts. In a world where everything is connected, he says, why disband a brand that can fulfill a consumer's every entertainment wish? He says the plan to get sprawling divisions to work together more closely is succeeding. "I just came back from China and the word Sony United is being stamped across every office there," he says. "People want to bring the company together." Slogans are one thing, though, and even Stringer acknowledges, "We still have a ways to go." Game...
...Best in Show.” Adding to the anarchy is the fact that all those scenes were improvised.But at a recent roundtable interview held in anticipation of their latest creation, “For Your Consideration,” Guest and Levy revealed that their brand of spontaneity requires a surprising amount of structure.“You’re always caught off-guard. That’s the whole point,” Guest explains. “But it’s not a free for all. It’s very rigid in its preparation...
...Does spending two hours watching a group of conquistadors drift down a river, dying off one by one (the plot of Werner Herzog’s classic “Aguirre, Wrath of God”) fail to inspire you? Fear not, Herzogophobes, because there is life after his brand of New German Cinema. The Harvard Film Archive (HFA) recognizes this salvation in an upcoming series: “Growing Up: The Films of Hans-Christian Schmid,” running from Nov. 18 through 21. The series, co-presented by the Goethe Institut Boston, aims to introduce an American...
...because that means you’re competition.”“When we’re just starting out, we’re just like everyone else,” Skelton says of trying to attract advertisers. “We have to make our own brand, almost. Just getting sponsors was quite an undertaking. It’s a lot of phone-calling and getting hung up on.”Despite these initial difficulties, as well as some upheaval in personnel, preparations for the magazine’s launch are now proceeding at a steady...
...Moderate Democrats have celebrated the midterms as a victory for their brand of fiscal conservatism, foreign policy "realism" and a version of "traditional values." Certainly, Washington will see an influx of unorthodox Democrats: congressmen-elect Heath Shuler in North Carolina and Brad Ellsworth in Indiana are pro-life and pro-gun. But liberals won in some relatively conservative areas as well, and often after being largely ignored by national Democratic strategists. In the House, they include Kentucky's John Yarmuth (who supports universal health care and affirmative action), New Hampshire's Carol Shea-Porter (she was once escorted...