Word: branded
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...free up credit?now available chiefly to state-owned companies?for capital-starved private businesses. Some Vietnamese businesses even welcome the competition. "I'm not worried," says Ly Qui Trung, founder of Ph? 24, a chain of noodle shops. "We've already got a head start and a strong brand. I think we can compete even against McDonald's." (Trung will have to wait for that matchup; McDonald's says it has no plan to enter Vietnam...
...early 1990s, Yale researchers discovered a compound, d4T, that slows the progression of HIV. Yale licensed an exclusive patent for the drug to pharmaceutical giant Bristol-Myers Squibb, which then marketed it under the brand name Zerit...
...Colm Delves driving around the capital of Port-au-Prince for three hours. He concluded that the nation had a rich cash economy, and O'Brien quickly committed $130 million. That money went first to a massive marketing campaign. Next, Digicel began to sells its phones, all brand-name models, for less than half the price of its closest competitor. It even gave some away...
...rises in home mortgage rates that would hurt borrowers and leave Prime Minister John Howard vulnerable. Nor should Beazley count on Australians giving Howard the kind of thump U.S. President George W. Bush received last week for his grim war in the Middle East. To fix its brand, as they say in the trade, Labor has to go beyond Iraq and I-rates. "We have spent too much time asking what's wrong with John Howard," says Lindsay Tanner, Labor's finance spokesman, of the party's lost decade. "Instead we should have been asking, What's wrong with Australia...
...future," he said. Not only did he have a plan to reduce these pressures, Beazley said, but when formulating policies, his Cabinet would consider their likely impact on families in terms of time as well as money. Opponents may call it a gimmick. But Labor says its evolving brand promises a fairer, safer, more caring future. Beazley may share Howard's nostalgia, but he'd like to convince Australians it's time to try the Labor version...