Word: branded
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Expanding to the world's second most populous market hardly seems loony. After all, no American sports league has exported its brand better than the NBA, which sells more than $750 million in merchandise overseas annually. Its games are broadcast in 215 countries. And India offers a growing, tech-savvy economy with a billion potential consumers--60% of whom are below age 30--who could sop up NBA merchandise and follow their favorite players on NBA.com...
...amounts to a family intervention. Led by former CIA Director Gates and former Secretary of State James Baker, who co-heads a commission on Iraq, Dad's former aides will present the son with a plan for saving his presidency and, with it, some remnant of the family's brand name. None of those involved will call it an intervention, but it's fair to say the nation's future is at stake. Although Gates and Baker will be out front, others who worked for the patriarch are helping behind the scenes. Dynasties don't get to be dynasties...
Tata signaled a new prominence for the emerging Asian conglomerate in 2000 when the most Indian of brands bought one of the most English, Tetley Tea. At $435 million, the deal was the biggest in Indian history. For Tata, buying an iconic Western brand was not the goal. Growing Tata Tea was. "We look for the acquisition of companies that fill a product gap or have a strategic connection with what we do, wherever that company might be," he says. The same holds true for the latest steel deal: it fills a gap. Corus makes a wide range of high...
...Another is the Ace, a 700-cc truck that Tata Motors sells for less than $5,000; it's a runaway success. Purchases of these vehicles are supported by low-interest consumer loans from Tata Finance. Tata's hotel chain is building 200 hotels across India under the Ginger brand, offering air-conditioned rooms with wireless Internet access for 1,000 rupees ($22), one-twentieth of the cost typically paid by business travelers today...
...about human beings and experience. That's not something you can duplicate." Ford agrees. "There's no Chinese company right now that can go toe-to-toe with Marriott," he says, or other big chains such as Hyatt, Hilton and Westin. "They just don't have the brand name or international drawing power...