Word: branded
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...most famous coffee-bean names - Harar, Sidamo and Yirgacheffe - in the U.S. last year. The Ethiopian Intellectual Property Office estimates that controlling the names of the beans could earn Ethiopia an extra $88 million a year. How so? Owning the names, Ethiopia reasons, will enable it to build premium brands (with premium prices) by better controlling where the coffees are sold and how they're marketed. How has Starbucks responded? The coffee chain has said it is against Ethiopia's trademark initiative, arguing it will actually harm poor farmers more than help them, but it denies Oxfam's claim that...
...featuring Nicole Scherzinger of the Pussycat Dolls, has peaked at only no. 25 on the Billboard Hot 100. Ultimately, record sales of “Press Play” will likely determine if the mogul’s time is better spent cultivating artists and his clothing brand, instead of continuing to promote his own music...
...Mindless Eating: Why We Eat More Than We Think,” Wansink, director of the Cornell University Food and Brand Lab, presents dozens of studies analyzing the way people make decisions about food. Wansink argues that people are manipulated into eating “mindlessly” by invisible forces outside them, ranging from atmosphere to eating companions to dish size. “Mindless Eating” endeavors to teach how to “remove the cues that cause you to overeat and how to reengineer your kitchen and your habits...
...cacophony is fireworks. In the twisting streets of Old Delhi, dozens of shops stock everything from thumb-sized "bombs" tightly wrapped in green string to huge cardboard tubes with names like "Galaxy" that shoot hundreds of colorful balls into the sky. Store fronts are hung with banners for "Cock Brand" fireworks promising "sparklers, crackers, rockets and fancy fireworks." On each banner a proud rooster stands amidst an orange and red fireburst. The trade is brisk in the buildup to Diwali, with thousands of stores across India selling hundreds of tons of firecrackers...
...something that most surveys don't and that is to probe questions that are typically not asked on surveys," said researcher Dr. Byron Johnson, professor of sociology and co-director of the ISR, when the results were released last month. ISR researchers also organized their data according to brand-new categories, dividing American religion into four ways that we can view God - Authoritarian, Benevolent, Critical and Distant...