Word: branded
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...Tories are stealing our ideas and don't have our substance." But that's exactly what Conservatives used to say about Blair as he crushed them in three elections. At this week's Tory conference, Cameron is pushing his substance-lite, eye-catching ways of recasting the party's brand, which have included visits to glaciers, more distance from George W. Bush and a new logo based on a tree. But back at Labour, fighting between Brownites and Blairites continues unabated. Bill Clinton - who botched his own handoff to Al Gore - was brought in to admonish delegates to "stay...
...need the new generation to come into politics," says MacManus. "But this is the kind of episode that has a chilling effect especially on younger folks because they identify most with the kinds of things involved - the Internet, the power of bloggers and such." In other words, today's brand of personal politics may, as the congressional page might put it, end up freaking them...
...REPORTS on a fascinating, yet incredibly unscientific survey of sexual health at colleges by Trojan Brand Condoms. Yale beats out the 100 others schools in Trojan's report, available online. Here's how the five Ivies included in the survey fared...
...never been remotely through a situation like that,” Crimson coach Tim Murphy said. “I’ve never even, in twenty years of head coaching, had to go to my number three guy. So, it’s a brand new ball game, but Irvin can do it.” The transition should not be too difficult, as the play calling will be strikingly similar to last week’s: handoff to senior running back Clifton Dawson—or pass only enough for Dawson to be effective. The back...
...Business School is where the magic (i.e. the payout) really happens—my favorite study was an Appprentice-esque brainstorming session, where for $20, I spent an hour with three other people trying to think up an advertising campaign for an imaginary brand of flavored water. Another time I received $23 for negotiating a contract with another student...