Word: branded
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...morning of Dec. 8, several dozen volunteer newsies spread out across San Francisco to hawk copies of the city's brand new newspaper, the San Francisco Panorama. The 320-page doorstop, printed in full color on old-fashioned broadsheet paper, sold for $5 on the street and $16 in bookstores. With articles by Stephen King, Michael Chabon and Pulitzer Prize-winning investigative journalist Robert Porterfield, the Panorama was an homage to the increasingly threatened - some would say obsolete - institution of print journalism. The paper's entire print run sold out in less than 90 minutes. (Read about the future...
...already seen cracks in the corporate armor. No Woods ads have run since shortly after the scandal broke. Pepsi dropped Tiger's Gatorade drink. Even though the company insists those plans were long in the works, the move doesn't reflect well on Tiger's post-transgression brand. Swiss watchmaker Tag Heuer has ordered its stores in Australia to remove advertising posters featuring Woods. The company also insists the move has nothing to do with the scandal. Fool me once, shame on you. Fool me twice...
After completing summer internships at Dior and People’s Revolution, a brand marketing and consulting firm, el Habashy had garnered plenty of fashion industry experience, helping editors prepare layouts and push certain brands and trends while learning the ins and outs of the merchandising world...
Those of us who still live in a cave use the FAS Webmail application to check our e-mail may have noticed that we now have the option to try a brand spanking new interface. This "FAS Beta" is, we will admit, slightly spiffier and simpler, but apparently, its only purpose is to improve security while FAS IT performs a great e-mail migration over the next several months...
...Rugby, Ralph Lauren's collegiate brand, will show its holiday collection in an online fashion show that Lauren calls a mix between Harry Potter and Rock Band. Instead of walking down a real runway, the models will be walking on a treadmill in an office with a green screen behind them. Once the clip is produced, a virtual backdrop will be superimposed so that it will look as though the models are walking through New York City or a college campus, or jumping off flying books. The idea, says Lauren, is to bring a cinematic feeling to the brand...