Word: branded
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...take a greater role in policing global markets. At its core, despite embracing many aspects of the market, China runs a top-down, command-and-control economy, and its success so far in skating through the recession relatively cleanly may encourage other developing countries to adopt its brand of capitalism...
INTRO—California's a Brand New Game PART 1—Yo Soy Tu Padre PART 2—Angels Aren't Just In the Outfield PART 3—Who Needs Grade Inflation When You Have a Bunch of A's? PART 4—They Might Be Giants And So Might...
...Since his 2005 hit The 40 Year-Old Virgin, when Apatow became a brand name, almost a genre, in roughhouse comedy, the films he's produced have opened well and, more important, had staying power - what the industry calls "long legs." The final theatrical earnings for Virgin and Knocked Up (which he wrote and directed as well as produced) were about five times their opening-weekend gross; Superbad, Forgetting Sarah Marshall and Pineapple Express made about four times their openers. People saw these movies, told their friends they were funny and made them hits. The new movie will be hard...
...helping win back drinkers. Traditionally, brewers made nonalcoholic beer by evaporating or filtering out alcohol from the real thing. Jeff Evans, author of the Good Bottled Beer Guide, says this process often resulted in beers with a distinct "industrial accent." Today, producers like Cobra - sales of its nonalcoholic brand Cobra Zero rose 21% in the U.K. in the year to March - lightly ferment their beer mix, creating only a tiny amount of alcohol. "Beers brewed this way tend to be sweeter and a little fuller-bodied," says Evans, "because nothing has been stripped...
INTRO—California's a Brand New Game...