Word: branded
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...then scored on her own as the perpetual bridesmaid in 27 Dresses. More than Reese Witherspoon and Kate Hudson, her prime rivals among early-30s contenders for the Roberts ring, Heigl radiated a pensive solidity that, if properly exploited, could have spurred the return of a warmer, less dizzy brand of romantic comedy. (See TIME's review of Heigl in Knocked...
...during the course of the restoration, the theater's administration has been focusing on the reconstruction of the building and taking little interest in the artistic aspects of the revamped theater. "There is a tendency to think of the Bolshoi as a building - to think of it as a brand," says Raymond Stults, a critic who has written about the Moscow opera scene for 15 years. "After a successful tour in Paris a few years ago, one of their ballerinas said to me, 'Finally the management realizes that it's not about them and it's not about the building...
...editor in chief of Wired magazine and best-selling author of The Long Tail, Anderson capitalizes Free into a concept whose meaning sometimes crumples under his sweeping pronouncements. By his calculation, however, a flawed book remains a savvy bet--not least because the publicity will boost the author's brand on the lecture circuit...
INTRO—California's a Brand New Game...
...power player behind the new EV push. Craver foresees at least 30,000 EVs in his region by the end of 2012. The state's Air Resources Board is less optimistic, quoting estimates between 7,500 and 25,000 EVs on the state's roads by 2014. Most are brand names you've never heard of, at least not yet, like Zenn, Zap, Helion and Wheego. (See the best cars from the 2009 Detroit Auto Show...