Word: branded
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Unfortunately, your portrait of Michelle Obama was no more illuminating than the Afro-haired, fist-bumping "Angry Black Woman" that characterized her during the campaign. Brand Obama is what we saw, but we are no closer to understanding the kind of woman who dresses up to plant a vegetable garden or buys $540 Lanvin sneakers and wears them to a food bank. This is a good snapshot of how meticulously Brand Obama is executed but we are going to have to wait for an article that reveals the real Meaning of Michelle. Part of me actually prefers the Afro-haired...
Restaurateur Norman Brinker, 78, the creator of the salad bar, made a fortune by merging fast food and upscale dining. He started Bennigan's in 1976 and turned the Tex-Mex chain Chili's into an international brand...
...once thought recession-proof, have suffered in this downturn. For example, Abercrombie & Fitch, which has maintained its premium price points, saw same-store sales dip an incredible 28% in May. But amid such carnage, two stores stand out. Buckle, a Nebraska-based retailer that offers a wide range of brand-name selections at its 393 stores across the country, saw first-quarter profits jump 43.5%. Then there's Aéropostale, which targets 14-to-17-year-old boys and girls and operates more than 900 locations in 47 states. Same-stores sales increased 11% in the first quarter...
...basis for the Alfa Romeo 159. "Chrysler could certainly use that," says Hall, since the struggling American automaker doesn't have the money to develop its own. Hall adds that the Chrysler-Fiat alliance is very likely to expedite Fiat's own plans to reintroduce the Alfa Romeo brand into the U.S. market. Fiat has been eager to bring Alfa Romeo, which now has nine models selling in more than three dozen countries, to the U.S. but has been stymied because it lacked a distribution network. "Now it has a distribution network," Hall notes. "It's called Chrysler...
...cutting measure. Hit hard by the slump in air travel following the first Gulf War, BA gave away some $10 million worth of seats in what it dubbed the "world's greatest offer." That move "had a party atmosphere and a confidence and scale that actually built the BA brand despite the fact that it was giving stuff away for free," recalls Rita Clifton, chairman of global brand consultancy Interbrand...