Word: brandes
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Dates: during 1970-1979
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...firm with lackluster earnings and an indifferent product line. To give Taylor a quality image and hype sales, Coke bought the respected Monterey Vineyards, south of San Francisco, to supply some of the grapes for the new Taylor California Cellars line. The bulk of the crushes for the California brand comes from the hot interior area, once known for producing low-grade grapes that were largely used in cheap jug wines. The company then prepared a $1.5 million ad campaign to introduce the California wines with a splash. The promotions show Taylor's rose, Rhine and burgundy being taste...
...Food Services Department announced yesterday that it was dropping Nestle as its hot chocolate supplier in favor of a cheaper brand that allegedly scored higher in student taste tests. Food Services is keeping Nestle's ice tea, however, so the decision was a marshmallow dressed up with Harvard's famed public relations timing...
...this is perhaps too much to expect of a student body which basically comes from inherited wealth and privilege. Tokenism of the Ad Hoc Committee's brand is enough to alleviate their sense of guilt and outrage, by projecting their class's values and crimes onto scapegoats such as Huntington. But tokenism is politically worthless. Those who do not challenge evil values in class will never significantly protest evil actions of their government and their corporations, 20 years from now. It's too cozy to sit on Wall Street with a fat salary, so why risk your job by challenging...
Harvard's starting defense also has proved in its last two games that it can play a rough-and-tumble brand of football with anyone. Dunlap said after the game, "After watching Harvard bang it up on the field with us I think they were a little bigger and more physical than I had thought. I was impressed...
...York City lost the services of its major dailies, New Yorkers are noticing that the landscape, mores and habits of their city are changing in subtle ways. Without newspapers to occupy their eyes, for instance, subway riders now scrutinize one another, the messages on their T shirts, the brand names of their running shoes, the labels on their luggage. Some newspaper addicts have turned to paperbacks, and others say they are attempting "to think." Husbands and wives are forced into conversation at the breakfast table, though the court system has not yet recorded any resulting alteration in the divorce rate...