Word: brandes
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Dates: during 1970-1979
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Thomas Patterson, a political scientist at Syracuse University, who studied the impact of TV ads in the 1972 presidential campaign, found that they tend to stick in the mind longer than commercial plugs. "Most Americans feel that choosing a President deserves more consideration than selecting a brand of antacid." When asked to describe a political ad during the 1972 campaign, 56% of the viewers were able to give a full description of it-twice the number who are usually able to recall a commercial plug...
...fared well at the hands of Southern Baptists, are worried about the fact. So are some Jews, who constitute only 4% of the electorate but are highly important in key states like New York, California and Florida. Republican Senator Mark Hatfield, a deeply religious Protestant, suggests that Carter's brand of evangelicalism also unsettles many other Protestants because it implies that "he has a direct line...
...effort to restore monetary stability. To that end, he reserved the Economy and Finance portfolio in the Cabinet for himself. On the foreign front he is likely to echo Giscard's cordial internationalism, particularly toward the U.S. and the Common Market, in contrast to Chirac's brand of Gaullist nationalism. To soothe the Gaullists somewhat, Barre named Olivier Guichard-a Gaullist party baron and bitter Chirac rival-as Justice Minister. As to how the new Giscard-Barre team will get their measures past the National Assembly, the President thinks he has a solution: the Gaullists have no choice...
...lives in a condominium in Ocean City, Md. (he and his wife recently separated) and plays a plucky game of tennis when he can. Offscreen, he is even beginning to talk like an adman. He professes no fear of other firms that are beginning to emulate him by advertising brand-name chickens-because, he says, "nothing puts a bad product out of business faster than good advertising...
Gierek quickly backed down and canceled the price increases. But that was only a temporary maneuver. In a show trial designed to brand the Radom protesters as vandals, six carefully chosen defendants-all had criminal records-were sentenced to four to ten years at hard labor on charges of looting and destruction of state property. At the same time nearly 700 ordinary Radom workers were hauled into summary trials held in secret. About 80% of them reportedly were given sentences of six months to five years at hard labor. Most of the others were dismissed from their jobs, which...