Word: brandes
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Dates: during 1970-1979
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...concerned about ecology, day care systems, more public transit and all of the other issues of reform that should've been dealt with five years ago. Ideology, according to Burlingham is no longer as important as a "shift from a politics of protest to a creative--and increasingly effective--brand of positive action...
...young as heck," Park said yesterday. "It's a matter of teaching and learning. We play a pretty sophisticated brand of baseball, and this year we didn't have a nucleus to start out with...
Harvard's varsity nine brought its mistake-prone brand of baseball home to Soldiers Field yesterday, continuing the tradition of last weekend's Penn-Columbia disasters with an error-filled, high-scoring loss to the Engineers...
...would have been much worse except for some promotional windfalls. The auto industry, caught with a massive pile-up of unsold cars, launched lavish ad campaigns to boost sales by offering rebates. Bicentennial promotions also helped. But the most surprising source of ad revenues was the spate of new brands, from toothpaste to cigarettes, turned out by companies seeking a sales edge in a newly competitive climate. In all, 1,023 new brands were introduced in 1975, the largest annual outpouring in twelve years. This year, the pace of new-brand offerings is slackening, but ad revenues will be swelled...
...same time, new agencies like the seven-year-old Scali, McCabe, Sloves are zooming to the forefront with a tough-minded style that stresses product features. The agency and its principals-Ed McCabe and Marvin Sloves-pitch for Volvo and have brought the brand name to the poultry business with fabulously successful ads for Perdue chickens. They feature a squeaky-voiced Frank Perdue telling consumers with mock solemnity that it "takes a tough man to make a tender chicken" and insisting that his birds are more pampered than the people who eat them...