Word: brandes
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Dates: during 1970-1979
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...catalogue is a striking illustration of Bloomingdale's willingness to try new ideas. It was suggested by Marketing Vice President Arthur Cohen exactly two days after he joined the company (from a top executive post at General Foods Corp.), with the mission to promote Bloomingdale's as a brand name for merchandise, rather than just the name of a store, and won instant approval from Traub. "He agreed right away to put the store's reputation on the line on a national basis," reports Cohen. He calculates that the minicatalogue will produce $100,000 to $250,000 in additional sales...
Pinheiro de Azevedo has managed to rally popular support for his brand of compromise politics. Aware of this, the left last week moved stridently to block him. A rally by Socialists and Popular Democrats in Lisbon's Terreiro de Paço Square in support of the Premier's programs was interrupted by radical leftist hecklers and then panicked by charging military police, who fired over the crowd and flailed spectators with rifle butts. After tear gas was mysteriously touched off, Pinheiro de Azevedo concluded his remarks with weepy eyes and wet cheeks...
Those who witnessed it will never forget it, and those who missed it will have to bear hearing the story told and retold every time Harvard plays Yale. Few finishes, in any brand of football, will ever reach the emotional pitch and tension of the 1974 version of The Game. Unless the 1975 version does...
Most of the criticism focused on the summary dismissal of Secretary of Defense James Schlesinger, an iconoclastic intellectual who says what he thinks ?often in a prickly way. Was the reason for the firing his strong dissent from Secretary of State Henry Kissinger's brand of détente? Or was it that Ford considered him overly acerbic, abrasive, aggressive? The answer, it seemed, was a combination of both, with the personal motive outweighing the policy problem. A President is certainly entitled to fire advisers with whom he cannot work. But a self-assured President should also be tolerant...
...very least, then, this Mousetrap entertains, in large part due to the exertions of a talented cast. The first act rushes breathlessly by, with each character in succession making his appearance and promptly revealing his own brand of madness. While the quickness of the first act sometimes seems forced, the natural momentum of events whirls the second act on to a satisfactory--if not stunning--conclusion...