Word: brandes
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...envelopes in the mail. Don’t get me wrong, I simply love spending my Saturday night with a kid smart enough to win the National Spelling Bee. Except when she comes back shit-faced from her first ever final club outing, only to puke all over my brand new rug. FML. Can you spell that, little one? Oh, and of course I’m totally into the number droppers—the ones who find the need to casually bring up their 2400’s and 4.0’s, as if they were contributing...
...real people. The enormous growth in membership in time-consuming online games such as World of Warcraft and Second Life is indicative of this problem—Second Life alone has 1.3 million users who log in per month. Many live in this virtual reality, paying real money for brand-name products or even marrying other characters within the game...
Hotel Spies? It may be a while, if ever, before you get to book a room at Hilton's new luxury Denizen brand. Starwood, the parent company of the W, St. Regis and Westin brands, is suing Hilton Hotels and its global luxury brand head, Ross Klein - who was also the former head of luxury brands at Starwood - for corporate espionage, contending that Klein stole proprietary company documents from Starwood and used them to help launch Hilton's new brand in just 9 months, instead of the usual three to five years. According to Starwood, it received boxes of Starwood...
...Commercial Break. Domino's is between ad campaigns. The recent commercials featuring CEO David Brandon in Washington promising customers a "bailout" via $5 Domino's pizza have stopped airing, and the company plans to unveil new commercials within the next week. Put them on hold, says Subler, the brand expert. "There's no need for mixed messages right now," she says. Her logic: Let things cool down for a few weeks. Introducing TV commercials for a new product may only serve to recall the incident. And people may wonder why the company isn't addressing the negative news head...
Domino's won't be taking this advice. The ads are still on, no question, says McIntyre. "I can understand that train of thought," he says. "'Hey, make the whole thing go away. Wipe the brand from consciousness for a while.' But the other thought is that the more you maintain a sense of normalcy, the faster you'll get back to normal...