Word: brandes
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...drug giants use various measures to hold up the release of cheaper copies of their brand-name drugs when patents expire, the Commission said. The most common tactic allegedly involves filing multiple patent applications for the same medicine - so-called patent clusters - that stake out an extremely broad claim for a drug's intended use and physical form (for instance, whether as a liquid, a capsule or a pill). In one case, the E.U. found 1,300 patents for a single medicine. Other tactics condemned by the Commission include launching litigation that lasts nearly three years on average, and lobbying...
That's a line Britain's police forces, 95% of which are now equipped to scan suspects for traces of SmartWater, are buying. Cleary insists, however, that the technology is only a small part of what makes SmartWater work to reduce crime. "It's a policing strategy and a brand-development strategy," he says, brandishing a hefty blue file that lays out the step-by-step program police and allied agencies must adopt in order to achieve the 40% to 50% drop in burglary rates SmartWater says it can attain...
...homes and 50,000 small businesses in the U.K. have used SmartWater. But having built its "umbrella" of technology, police enforcement and brand awareness on a not-for-profit basis, the Telford, western England, company is now courting larger firms for tailored approaches that it says will double its 2008 turnover to more than $9 million. While home coding kits retail at only $90, commercial coverage, which comes with a license to badge a company's products and premises with the SmartWater logo, can range from $4,000 up to six figures a year. Big-name clients include insurers Allianz...
Obama knows that although Iraq has tarnished the GOP foreign policy brand, Democrats remain vulnerable. When the moderate Democratic group Third Way asked voters in September whom they trusted more on national security, Democrats trailed by 14 points. (The gap has widened substantially since late 2006.) On the question of "ensuring a strong military," they trailed by 30 points--an astonishing figure, given that it is a Republican President who has stretched the Army to its breaking point...
...realized that Freddy y Joel's Muy Cupcakery should co-brand and partner with a large baking conglomerate, since co-brand and partner with are terms I've heard my friends in Silicon Valley use. So I contacted Candace Nelson, who co-owns Sprinkles Cupcakes, a chain that Oprah Winfrey says is one of her favorites. When I mentioned the opportunity to take her five-store chain global, she became very interested. "Once we're up to the top 20 cities in America, we'd think about going to Mexico," she said. "We'd love some market research...