Word: brandes
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...drama ends and the product placement begins. Carrie's friendship with her new assistant (Dreamgirls' Jennifer Hudson) is cemented with the gift of a Louis Vuitton purse; and, in one climactic scene, the humans trying to spill out their emotions are upstaged by a Manolo Blahnik shopping bag. Posh brand names show up everywhere, occasionally with severe consequences (Carrie is effectively led astray by a Vivienne Westwood dress), but mostly to suggest the luxe that goes with the women's lust...
Ironically, Pisani, now 43 and living in London, was one of the experts who helped brand AIDS as a disease of poverty in the first place. In the late 1990s, she was in Geneva writing U.N. reports and begging for more AIDS funding. She tried to sell donor governments on the idea that smart prevention policies could stop other regions from falling into the kind of intractable crisis that unchecked AIDS had wrought in Africa. It worked, Pisani tells TIME, but not the way she intended: "We thought naively that if you said, 'If you don't do something...
...President from 1989 to 1993, famously declared that his dream was for Turkey to become "a little America." And he wasn't talking about liberty. Today, Turkey is home to Europe's youngest population, and one of the world's fastest-growing consumer markets with brands like Starbucks, Topshop and Ikea booming. One brand manager told me that in his view, the country's shopping malls (60 new ones opening this year) are "paved with gold...
Already established as perhaps the most important voice in contemporary American Evangelical Christianity, Rick Warren last week pressed the button that he hopes will take his "brand" to the ends of the earth. Almost offhandedly at the conclusion of a three-day meeting of 1,700 pastors that Warren later told TIME was "the most important conference of my life," the author of the Purpose Driven Life threw open participation in his PEACE coalition to the wider Evangelical community. It was the Evangelical equivalent of a long-awaited IPO of a tech start-up whose brand the cognoscenti have predicted...
...primary, President Jimmy Carter's aides lured statehooders with promises of a new plebiscite, while most commonwealthers lined up behind Senator Kennedy. But the Clinton and Obama campaigns have been trying to unite supporters across party lines, while still exploiting the island's powerful party machines. "This is all brand-new for us," says Obama's national field director, Temo Figueroa. "We're used to grassroots politics, get the names, get the emails, but here you really have to work within their system. You've got to get to the right mayor. You've got to make sure the staff...