Word: brandes
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Going from zero to icon in 20 years was no accident. Viking founder and CEO Fred Carl set out to create a brand that would become synonymous with professional-class home cooking. He picked a look (industrial), a niche (upscale) and a mission (to be on the cutting edge of the food movement), and has not deviated. "I reminded our people that we were a culinary company, not a manufacturing company, and that was going to make Viking different," he says. "I knew this would build brand awareness and image faster than just advertising and sales promotions...
SHANGHAI The star logo on the rim of these Montblanc eyeglasses ($610) was inspired by the brand's writing instruments...
...will one day be called home. The year 2010 will see the launch of Four Seasons Ocean Residences, a 719-ft. ship housing 112 private one- to four-bedroom apartments, right?each with its own secluded terrace?ranging in price from $3.75 million to $39 million. True to the brand's nature, the ship will offer every amenity imaginable, from the requisite restaurants and spa to tutoring facilities and a helipad. An itinerary for the first two years has already been set, with more than 250 days a year to be spent in port taking in the most exciting events...
ROME Still a contemporary favorite, these Persol frames ($173) are part of the brand's original collection...
...brand does not evolve, it dies. On the other hand, if a brand changes too much, it can die.' ?Paulo Melim Andersson, Chlo�'s new creative director...