Word: brandes
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...base animated TV shows around popular toys like G. I. Joe and the Care Bears. Only recently, however, did Hollywood start producing toy-inspired movies for theaters. As the cost of making and marketing movies has gotten so high, producers have started searching for movies with built-in brand recognition. "We're all looking around and saying, 'What about properties that have withstood the test of time?'" says Avi Arad, a former toy designer and Marvel Studios executive who is a producer of the Bratz movie. Parents who can't stand the overtly sexy Bratz dolls will be relieved...
...best price. Industry analysts speculate that the one-lakh car may revolutionize assembly, with some parts glued together rather than welded or bolted. Even so, Tata officials acknowledge profit margins will be slim; the company is counting on high sales volume to generate meaningful earnings and to create brand loyalty among customers, who will trade up to more profitable models in the future...
...current trouble can be traced back to disturbances in U.S. mortgage markets, especially in the so-called subprime market sectors, where default rates have been rising sharply. As problems have graduated from little-known U.S. homebuilders and finance companies to brand-name commercial and investment banks, public alarm has escalated. Falling house prices, rising levels of unsold homes and the financial stress from the expected surge in higher-interest mortgage resets mean that there will be no early end to these housing-sector woes...
...even carried over to the pros. When the WNBA started in 1997, seven of its eight head coaches were women. Now nine of its 13 coaches are men. "Just as opportunities are opening up for women coaches, [these jobs] seem to be escaping them," says NCAA president Myles Brand. "It's ironic, even a bit cruel...
...funding and notoriety in women's sports, these jobs are very appealing for men," says University of Arizona softball coach Mike Candrea, who has won eight national titles with the Wildcats. For men seeking these spots, it doesn't hurt that 80% of college athletic directors are male. Says Brand: "Breaking the old-boys'-club bias is very difficult...